Originally Aired Wednesday, August 16th, 12-12:45 PM CT

How to Beat Amazon at Their Own Game

How can independent retailers remain competitive and thrive in a world where Amazon seems untouchable? Learn why retention is the single most effective means to combat Amazon, as well as our four best practices for applying loyalty-focused strategies.

During the live session, we discussed:

  • The case for retention, and how to apply Amazon's tactics to build your own loyalty strategy
  • Best practices for retailers, and how to create personalized user experiences that are unique to each customer
  • The mobile component, and how optimized mobile experiences help independent brands stand out from mere vendors like Amazon

Presented by Casey Gannon, VP of Marketing at Shopgate. 

Originally aired on Wednesday, August 16th @ 12:00 - 12:45 CT.


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