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WHITEPAPER

The New Rules of Omnichannel Retailing

5 Power Plays to Meet the Demands of Today’s Consumer

Today’s shoppers do not think in terms of individual channels, and they don’t care if it takes multiple channels to make a single purchase. All they care about, and expect, is for their favorite retailers to be capable of accommodating how they want to complete a purchase. Innovative retailers are taking note of this trend and utilizing mobile technology to fill the void between online, offline and everything in between.

“50% of the retailers that Shopgate surveyed listed a mobile shopping app as a top priority in their omnichannel plans, and 45% listed mobile points of sale as another top factor within their future omnichannel plans.”

Shopgate conducted a survey that evaluated retailer’s attitudes and interest toward emerging commerce trends across different retail channels. In this ebook we cover the survey results and give you five power plays for omnichannel retailers in 2019:

  • Use a mobile app to connect the online and offline experience
  • Drive traffic in-store with BOPIS
  • Make a clear-cut profile of each customer with clienteling
  • Improve customer experience through omnichannel fulfillment
  • Use geofencing to directly communicate with your customers at the most optimal time and place
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